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Case study · 2025 – 2026

AI-Built Product Tooling

Using AI as a build partner to ship production-ready design systems, product UI, and full front-ends in a fraction of the usual time — without losing design craft.

RoleAI Product Design · Prototyping
Timeline2025 – 2026
StackHTML/CSS/JS · Claude
FocusAI · Design Systems · Automation
Lead Systems AI — turn missed calls into booked jobs

Overview

This is an ongoing body of work exploring how far AI can push a single designer's output. Using AI as a design-and-build partner, I produce production-ready design systems, internal tools, product UI, and full front-ends at a speed that used to require a team.

The challenge

Deliver the full stack of product design — systems, UI, working code, and brand — solo, fast, and repeatably, without the output feeling generated or cutting corners on craft.

Approach & process

I design the prompts, flows, and guardrails, then drive AI through a design-to-code pipeline — reviewing, art-directing, and refining every step so the result is intentional. The work below is a real cross-section, from a full TRUCE design-token system to a self-initiated AI product concept:

  • TRUCE Design System — a complete, documented token reference
  • Web console navigation redesign — a measured before/after
  • Live insight & driving-score dashboards built from real data
  • Resource Center & design-to-spec skills — spec and QA generators
  • Lead Systems AI — a self-initiated, end-to-end product concept

The solution

A repeatable way of working where AI handles the heavy lifting and I hold the taste, strategy, and quality bar — turning ideas into finished, branded, working artifacts the same day.

01 — Design System

A full TRUCE design-token system.

A complete, documented token reference — colors, type, spacing, motion, logo variants, and platform icons — generated and refined with Claude, structured so engineering can consume it directly.

Color tokens
Colors — primary, secondary & semantic
Typography tokens
Typography — families & type scale
Spacing tokens
Spacing, radius & grid
Motion tokens
Motion, shadow & elevation
Logo variants
Logo variants & usage
Platform icons
Platform product icons
02 — Navigation Redesign

Web console navigation — before & after.

Reworking the platform's left-hand navigation from a flat text menu into a compact icon rail with clear, on-demand depth.

Primary navigation

BeforeNav before
AfterNav after

Expanded / sub-navigation

BeforeNav before
AfterNav after
AfterNav flyout state
Expanded sub-menu (flyout)
AfterNav active state
Active section state
03 — Product Surfaces

Dashboards & data, built from the real thing.

Interactive insight and driving-score views, a fleet vehicles table, and a browsable resource center — designed and coded as working front-ends, not static mockups.

Insights dashboard

Insights dashboard — a live, filterable analytics view.

Driving score analysis
Driving Score Analysis — distribution & trends
Band migration
Band migration — how trips move between scores
Score logic
Score logic — why a final score lands where it does
Vehicles table
Fleet vehicles — data-dense management table
Resource center
Resource Center — interactive product reference
Resource center detail
Resource Center — feature matrix by platform
04 — The AI System Behind It

Artifacts & skills that compound.

The work is organized into a browsable artifact library and a set of reusable "skills" — packaged instructions that teach Claude to generate specs, punchlists, and branded deliverables on demand.

Artifact library
Artifact library — a collection built with Claude
Artifact library detail
Design system, resource center & nav redesign, indexed
Skills library
Reusable skills — knowledge packaged for repeat tasks
Skill detail
PMT Spec-Creator & UAT Punchlist — design-to-spec pipeline
05 — Self-Initiated Concept

Lead Systems AI

An end-to-end product concept I designed and built solo with AI — an AI system that turns missed calls into booked jobs for trades businesses. Brand, marketing site, ROI tooling, and audit report, all of a piece.

Brand board
Brand board — Signal Red / Forge Black identity
System overview
"One system that catches every lead" — capability map
ROI calculator
Interactive ROI calculator — value of missed calls
Conversation demo
Conversation demo — what the system handles
Pricing and steps
"Three steps. Zero risk to start." — offer & pricing
Audit report
Generated audit report — the cost of the leak
Outcome

A genuinely different velocity.

Weeks → HoursDelivery speed
Production-readyWorking code, not mockups
Fully brandedConsistent, intentional output

Want this speed on your project?

I design and ship AI-native products and tooling. Let's build something.