Dealer Car Search
High-volume web design and development at scale — personally building 1,714 dealer websites, 308 custom logos, and 65 SEO packages as part of a five-person team.
Overview
Dealer Car Search is a leading provider of websites for car dealerships. On a five-person web team, I strategized with clients, then designed and launched new sites while maintaining daily updates across a shared portfolio of 5,000+ active dealer websites.
The challenge
Deliver modern, on-brand, high-converting websites at volume — each dealer different — while the whole industry shifted to mobile-first, and keep quality consistent across thousands of live sites.
- Ship polished sites fast without reinventing every build
- Hold a consistent, modern standard across a huge live portfolio
- Adapt each site to a different dealer brand
Approach & process
I built reusable templates and components, set wireframes and brand direction, and shipped responsive, production-ready builds in HTML5, SASS, CSS3, Bootstrap, JavaScript, and jQuery — a repeatable system that made volume possible without sacrificing craft.
The solution
A standardized, mobile-first experience that dealers could make their own — modern, fast, and consistent across the network.
Dealer Websites
Logos & Brand Identity
America's X-Treme Auto
BR Autoplex
Cast Iron Auto
Drive & Sign Auto Sales
Elevation Motors
Greg Maxwell Motors
Lakeside Auto Sales
Lease Return Center
Moto Now
Mountain Motors
Nationwide Imports
NexGen Racing
NextOwner Automotive
Patriot Motors Inc.
Pro-Line Motorsports
Road Runner Auto Sales
Specialty Trucks of Lubbock
Superior Used Auto SalesBrand in the Wild
SEO Packages
Tiered SEO products that took dealers from invisible to found — built to be sold, delivered, and measured at volume.
- Custom metadata, keyword-rich blog posts, and inventory keyword blocks
- Google Business setup, public-review generation, and optimized About pages
- Four tiers structured so a sales team could position value at any dealer budget
Print & Apparel
Six years, a personal body of work
On top of maintaining the shared portfolio, my personal production totals: